Trade Gothic LT
Jim Lewis responded to my earlier post Cartography Typography for Neophytes with a further typeface that he has found useful. Trade Gothic LT at about US$29. Trade Gothic typeface was first released in 1948 by Linotype. Is is popular in advertising and multimedia. Adobe has a version and Linotype has released Trade Gothic Next and even Trade Gothic for Nike 365.
Below is Trade Gothic LT surrounded by two typefaces mentioned in my earlier post. I recently changed road names and legend text on a map from OCAD’s standard Arial to CartoGothic and was really surprised at how much better the latter looked on the map.